VIPS is a large franchise of restaurants & shops. Its concept of business seeks for a true experience for its clients, based on originality, innovation, trust, empathy and joy. To reflect this personality we have developed a unique visual style that incorporates these principles to become an extension of VIPS own experience, from an emotional, empathetic and elegant tone. In its implementation prevails simplicity, cleaning strokes, flat and soft shapes. The purpose is to set a design style capable of building original, surprising and friendly messages that can immediately connect with its public.


Client: Vips
Type: Branding / Advertising
Country: Spain
Agency: Leo Burnett


April 01, 2016