The accessories were conceived to be woven into the everyday life of a Jeep driver. The perfect fit for both urban and adventure lifestyles. Something you can use in the conference room or to save your life in the desert. The accessories were sent to influencers in the Spanish auto industry and were given to clients who showed true interest in the Jeep high end models by taking them for test drives and signing up for sales events. The exclusive accessories were also for sale in dealerships.
Type: Film, Digital, Product design, Print
Agency: Leo Burnett